Product Strategy
Set a clear direction you can defend, and decide what to build when the path forward isn't obvious.
Better product decisions.
Stronger product teams.
Clearer stories.
Senior product judgment for the moments that matter: deciding what to build, developing the PMs who build it, and getting stakeholders, customers and audiences on board.
20+
Years of hands-on product leadership
04
Patents filed in detection and monitoring
05
Industries, from cybersecurity to public sector
1K+
Product leaders at PM Live, since 2023
Verticals
Cybersecurity
Fintech
Automotive
Where I've shipped: connected-vehicle SOCs at HARMAN, AP-payments at Stampli, email security at Perception-Point/Fortinet, IT analytics at HP Software, 3D land management software at Sivan Design.
Capabilities
AI / ML product
Enterprise SaaS
UX leadership
What I bring across all of them: LLM-powered detection flows, anomaly scoring (4 patents), partner-channel GTM, distributed R&D leadership across IL/US/DE, and a UX-PM bridge built on a Cognitive Psych. M.A.
Services · How I help
The ways I help product teams
Bringing senior product judgment to the moments that matter.
Better decisions, stronger PMs, clearer stories.
01
01 · Product Advisory
Making better product decisions
MVPs & Pivots
Scope a lean MVP or navigate a pivot without losing months to the wrong bet.
Product Reviews & Second Opinions
Get an independent, senior read on your product, roadmap, or the specific call you're weighing.
UX & Product Experience
Turn a confusing product into one people understand and actually want to use.
Fractional Product Leadership
Step-in senior product leadership when you need experienced hands on the roadmap for a while.
02
02 · Product People
Making PMs more effective
PM Mentoring & Coaching
Develop stronger, more independent product managers who make better calls on their own.
Product Leadership
Build the judgment, habits and confidence a PM needs to lead a product and the people around it.
Stakeholder Management
Help PMs get stakeholders aligned, and keep them aligned when priorities collide.
03
03 · Product Communication
Turning complex ideas into stories
Strong additional capability for product teams, founders and conference producers alike.
Speaker Coaching
Prepare speakers to own the stage, from first draft to final rehearsal.
Product Storytelling
Shape the narrative that gets customers, stakeholders and teams on board.
Conference Content & Curation
Design agendas and curate content that keep a professional audience engaged.
Why work with me
01
20+ years as a hands-on product leader across AI, cybersecurity, B2B SaaS, and IT tools.
02
Led products from zero to launch to scale - including enterprise-facing and LLM-powered features.
03
Strong UX background - deep understanding of user needs and design collaboration.
04
Comfortable in fast-paced startups and large organizations - adaptable and pragmatic.
05
Frequent speaker, mentor, and thought partner in Israel's PM community - PM Live, Google Accelerator, Product League.
About me
I'm the senior product person you bring in when the answer isn't obvious. I help teams make sharper product decisions, develop the PMs making them, and communicate them clearly to stakeholders, customers and audiences. Product strategy, UX, mentoring and communication are not separate skills for me, they're one way of seeing the same problem.
When clients bring me in
The moments where a senior product view pays off
A big product decision is unclear and the stakes are high.
An MVP needs scoping, or a product needs to pivot.
A PM or product team needs to level up, fast.
Stakeholders aren't aligned and the product is stuck.
A complex product story needs to land, on stage or with customers.
You want an independent, senior second opinion before you commit.
How I work
My approach
I combine product strategy with a deep UX background and a Cognitive Psychology M.A., so I look at both the decision and the person on the other side of it. I ask the uncomfortable questions early, I care more about the right call than a tidy deliverable, and I stay close enough to the work to be useful, not just advisory.
Whether the engagement is a product strategy, a mentoring relationship or a keynote, the job is the same: turn something fuzzy into something clear that people can act on.
Experience & credibility
CYBERSECURITY · 2022-2025
Perception-Point × Acronis
Senior PM · Acquired by Fortinet · Led strategic partnership with Acronis (~50% of client base) and Pax8. Co-branded suite drove +25% new-customer acquisition in H1 2024. Added LLM to the detection flow.
AUTOMOTIVE · 2018-2021
HARMAN Vehicle SOC
Senior PM · Built ML-powered cyber-threat detection for connected vehicles. Partnered with IBM on automotive cyber centers globally. Early TowerSec prototypes 2017-2018.
AI / IT OPS · 2013-2017
HP Operational Intelligence
Inbound PM · AI-based tool over millions of daily IT logs. Invented the anomaly-scoring method (US patent 20180241654). Led distributed teams across IL, US, DE.
COMMUNITY · 2023-NOW
PM Live
Content Lead & Speaker's Coach · Leading the steering committee of Israel's largest annual PM gathering. 1,000+ product leaders. Speaker preparation and content curation across the year.
FINTECH · 2021-2022
Stampli SaaS Payments
Senior PM · Led the payments product across R&D, CX, and marketing. Ensured successful delivery into the US AP-automation customer base.
INFRASTRUCTURE GIS · 2005-2010
Sivan Design
UX & Product Manager · Land management and road design software for infrastructure GIS. Led system analysis, specification and UI, and set the roadmap for a 3D land management product on CAD and GIS. Worked with customers in Israel and Nigeria.
PRODUCT PRACTICE · 2025-NOW
NPPP · Nurit Peres Product Practice
Founder · Senior product advisory, PM mentoring, and product communication for startups and software companies. Ir-Medina, connecting the high-tech sector with social impact through local municipalities in Israel.
SAAS UX · 2010-2013
HP APM Suite
UX Lead · Led UX overhaul of the SaaS-based suite. Optimized for mobile and tablet. Defined user roles and prioritized intuitive design across the product line.
Education & Patents
Credentials & IP
Education & training
M.A. Cognitive Psychology
Tel Aviv University · Cum Laude
B.A. Psychology & Political Science
Tel Aviv University
Product Management
Pragmatic Institute
Design Thinking
Google HQ
Systems Analysis
Technion Continuing Studies · Score 100
Patents filed
Prioritizing Updates for Vehicle Fleets
US 20220121435
2022
Aggregating Metric Scores
US 20190018723
2019
Anomaly Detection
US 20180241654
2018
Baseline-Band Graphs for Monitoring
US 20180060281
2018
Mentor. Speaker. Thought partner
Google Expert & Accelerator Mentor (2013-present) · Product League (2020-21) · Product Go (2024) · AsUR (2025). Featured at UX Live, Future of Transport, and PM Live.
Let's talk
Bring me the product decision you're facing, a PM who needs to grow, or a talk that needs to land. Tell me what's going on and we'll take it from there.