Services · How I help

The ways I help product teams

Bringing senior product judgment to the moments that matter.
Better decisions, stronger PMs, clearer stories.

01 · Product Advisory

Making better product decisions when the path is unclear

Set a clear direction you can defend, and decide what to build when the path forward isn't obvious.

Scope a lean MVP or navigate a pivot without losing months to the wrong bet.

Get an independent, senior read on your product, roadmap, or the specific call you're weighing.

Turn a confusing product into one people understand and actually want to use.

Step-in senior product leadership when you need experienced hands on the roadmap for a while.

02 · Product People

Develop stronger, more independent product managers who make better calls on their own.

Build the judgment, habits and confidence a PM needs to lead a product and the people around it.

Help PMs get stakeholders aligned, and keep them aligned when priorities collide.

03 · Product Communication

Strong additional capability for product teams, founders and conference producers alike.

Prepare speakers to own the stage, from first draft to final rehearsal.

Shape the narrative that gets customers, stakeholders and teams on board.

Design agendas and curate content that keep a professional audience engaged.

Why work with me

20+ years as a hands-on product leader across AI, cybersecurity, B2B SaaS, and IT tools.

Led products from zero to launch to scale - including enterprise-facing and LLM-powered features.

Strong UX background - deep understanding of user needs and design collaboration.

Comfortable in fast-paced startups and large organizations - adaptable and pragmatic.

Frequent speaker, mentor, and thought partner in Israel's PM community - PM Live, Google Accelerator, Product League.

4 patents filed in anomaly detection, monitoring, and connected-vehicle fleet operations.

Tell me about the decision, the PM, or the story you're working on. Most engagements start with a 30-minute call.